Marketing plan for NIKE Essay Example | Topics and Well Written Essays - 3000 words

Marketing plan for NIKE - Essay mannikinNike was founded on January 25th 1964 by Bill Bowerman and Phil Knight as Blue Ribbon Sports. The company adopt the name Nike on May 30, 1978 and began marketing its products and services down the stairs its own check off. Today, the company operates retail stores under the Niketown name. In addition, the company is known worldwide for sponsoring a great deal of sports activities and supporting umteen sports teams. The Nike brand is presently found in many countries across the world notably in the United States, Europe, Asia peace-loving and the Americas (Esty & Winston, 2009). Courtesy of its innovative design and effective marketing strategies, the company has obtained a very huge business office in the sports markets in these regions. More importantly, Nikes products are usu all in ally associated with high quality and this has been a major(ip) boost for the company over the years. Situation analysis Company mission and objectives Nik e has always been focused to the realisation of its inclinations, mission and objectives. More importantly, the organization has a strong sense of values which present created a benign of organizational culture often admired by many organizations. The mission of the organization is to bring eagerness and innovation to every athlete in the world (Esty & Winston, 2009) In this regard, it is seen that Nike actually exists in order to hold in that the world is well supplied with quality equipment, shoes, apparels and other quality products. The focus of Nike is to bring a new pragmatism to the world of athletics. In the same way, Nikes vision stresses on the aspect of people and profit and the choose to implement sustainable principles within the market. The organization greatly appreciates the dynamic nature of the market and is therefore at the forefront in instituting the very changes that are almost imperative for its continued success. One major goal of the organization is always the creation of partners coxas in the hope of adding value. In this regard, Nike UK has been a strong force in creating valuable partnerships with other organizations and the social media which has seen the creation of such brands like Nike. A combination of these vision, values and goals have been the core marketing formula for the organization. In this regard, the organization has seen much progress and success (Rigsby & Greco, 2003). Products Nike engages in the output of various types of sports equipment. The initial products were track running shoes. However, the company has greatly diversified its product line and manufactures shoes, shorts, jerseys and metrical foot layers for various types of sporting activities. The Nike Air Max was the initial shoe line introduced by the company back end in 1987 and has remained popular for a long time. Some of the recent products introduced include Nike NYX, Nike SB and Nike 6.0 Shoes all for skateboarding. Similarly, the compan y launched a type of cricked shoes known as Air Zoom Yorker which are knowing to be very effective and are actually 30% lighter than the competitors in the market (Katz, 2012). small-arm Nike is majorly known for athletics products, it should be noted that the organization actually produces an assortment of products for basketball, combat sports, golf, football and many other sporting activities. In addition, the Nike brand has been very popular across the world in youth, hip hop and Chav